From brands to social media, from platforms to digital products, more and more technologies and tools are available to those involved in marketing and communication, with the risk of not knowing with certainty how to use them, fuelling the idea that the goal to be sought is any kind of viral word of mouth. From the analysis of online behavior to metrics for planning and analyzing the viral effect, the book provides multiple answers to the questions of those involved in marketing and communication, with the ambitious goal of clarifying the meaning of viral marketing in a world that changes at the speed of light. We talk about it with the authors Michele Pagani and Alessia Camera in collaboration with Gummy Industries.
This event is part of the Brera Design Books exhibition in collaboration with LaFeltrinelli and Babitonga Cafè.

Alongside academic design literature, reserved for the university and professional sectors, there is a successful bibliography of books, authors and publishers that provide an alternative and stimulating approach to the debate around the world of design. These are books produced not only by professionals in the sector, in which design enters as a warm, welcoming motive for reflection.

No registration online is required for this event. Free entry.
We recommend you to arrive in advance to be sure of a place in the room!