The marketing manager is now called upon to “digitize the business”, but often does not know where to start. Starting from the conviction that in a company it is not necessary to create a “digital marketing manager” but rather to train a “marketing manager at the time of typing”, Giorgio Soffiato elaborates and shares his own method of intervention, applicable to any type of business context and not exposed to the risk of obsolescence linked to the technology of the moment. The book will be presented in collaboration with Gummy Industries.

This event is part of the Brera Design Books exhibition in collaboration with LaFeltrinelli and Babitonga Cafè.

Alongside academic design literature, reserved for the university and professional sectors, there is a successful bibliography of books, authors and publishers that provide an alternative and stimulating approach to the debate around the world of design. These are books produced not only by professionals in the sector, in which design enters as a warm, welcoming motive for reflection.

No registration online is required for this event. Free entry.
We recommend you to arrive in advance to be sure of a place in the room!